Pink Lunigiana – Breast Cancer Awareness 2014

October is International Breast Cancer Awareness Month. The aim is to increase early detection and treatment of breast cancer, as well as palliative care of the disease.  Raising awareness of breast cancer in Italy is done through the Campagna Nastro Rosa, run by the Lega Italiana per la Lotta ai Tumori, LILT.

Over the years, iconic landmarks around the world have ‘turned pink’ in support of the worldwide campaign to raise awareness of breast cancer.  The Leaning Tower of Pisa, Buckingham Palace in London, the Eiffel Tower in Paris, the statue of Christ the Redeemer in Rio, the Sagrada Familia in Barcelona, the top of the Empire State Building in New York, the Sydney Opera House and the Tokyo Tower are among this that have participated.
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colosseum rome breast cancer

Photo courtesy of LILT

Around Italy, many buildings are expected to turn pink this October. Leading the way is the Colosseum in Rome, which will be illuminated every weekend in October. In Massa Carrara, the Castello Malaspina di Massa has been turning pink.

Castello di Massa - breast cancer awareness

Photo courtesy of La Sciarpa Rosa

And in Malgrate, the tower of Malgrate Castle has been seen to adopt a pink glow.  My ‘Pink Lunigiana’ photo is dedicated to all the brave women, wherever they are, who have struggled with the disease.

Oh sorry!  Malgrate Castle has not really turned pink …. I’ve merely coloured the photo.  But it wouldn’t it be wonderful if it did!

Castello di Malgrate - breast cancer awareness

And of course, in Massa Carrara, there has been a huge campaign to raise awareness through the Sciarpa Rosa campaign – the project to knit Italy’s longest pink scarf. In Lunigiana, the project has been led by Tiziana Falorni, owner of the restaurant Alla Piazza di Sopra in Filetto. More about this campaign when the length of the scarf has been officially measured.

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Pink Lunigiana – Breast Cancer Awareness 2014 appeared on Ciao Lunigiana on 13 October 2014.
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